CASE STUDIES

Your bespoke, creative and effective property finding service

Established in 2006 by Tracy Kellett we pride ourselves on being the most efficient, cost effective and bespoke property finding service for clients looking to buy or rent in London, the South-East of England and the Cotswolds.

Home Acquisition 2015: Marylebone mansion flat

Our Italian client had decided to move lock stock and barrel to London. Unusually he knew exactly where he wanted to live, Marylebone.

With a budget of up to £4m he quite rightly wanted something rather big. However, three to four bedroom flats in Marylebone are quite hard to find. He also wanted to find and secure in a couple of days. Now we never promise this is do-able but we certainly pull out all the stops. We also showed him a selection of homes in Chelsea, just in case Marylebone wasn’t lighting his fire – and also as a good comparison on values.

Cutting a short story short, we did find a fabulous and very spacious apartment in one of Marylebone’s finest portered blocks. An impeccably finished flat, ready to move into, furniture and all, which delighted our ‘very impatient to get on with his London life’ client. Yet again we found ourselves up against other buyers, yet again we found that speed was key in securing the property. Using one of our brilliant recommended lawyers we did the deal and exchanged within a week and completed the next day. wasn’t easy and was stressful for everyone but the end goal was worth it. Asking £3.999m acquired for £3.9m.

Investment Property 2015: An Earls Court mansion flat

An Australian client wanted an apartment ‘somewhere nice in London’. Mainly as a rental investment but possibly to use himself, so we had to take into account our clients own tastes as well as making sure it was a darn good investment. As a highly successful and busy businessman he wanted us to handle the whole process without him travelling over from Australia. It is very important in these instances to make sure that the client has an excellent insight into the London market and is given plenty of choices – with some decent intelligence behind them. As the client was open to pretty much any area it was down to us to discuss the client’s tastes in detail and to whittle it down to areas we felt would please aesthetically but that also offered some good capital growth and rental potential. Having scoured Tower Bridge area and the South Bank (the clients ideas), we actually ended up exciting him with a rather stunning garden square flat in Earls Court. A bright second floor Edwardian mansion flat in Nevern Square with wonderful views over the square and importantly on the edge of the very exciting redevelopment of the area- offering enormous potential for capital growth. Due to our client needing to make the decision without seeing it we worked with videos and photos and Facetimed our way around the flat together, even opening ovens and turning on taps. He told me when he finally saw it that he felt he knew it inside out already – and thankfully he loved it. So much so he can’t bear to rent it out and will be using it.The flat started off life at £1.6m – we secured it at £1.475m

Investment Property 2015: Overlooking Buckingham Palace

Our clients who are nearing retirement but with children about to leave university wanted an investment flat in London that they could rent out for a few years but then use when they retired. Again we were given a lot of flexibility on area. Taking into account where our clients would like to be based when they came to use it we searched Victoria, Pimlico, Holborn and Covent Garden. Spending a lot of time together it became clear that something with a little bit of ‘history’ floated this client’s boat. We found a rather wonderful fourth floor flat that looked straight into Buckingham Palace’s back garden, in fact you could even see the steps leading from the palace to the grounds, rather magical. Unfortunately half of London thought so too so we had a bit of a fight getting it. But we did get it by promising to move faster than anyone else. We managed with the lawyers and the financiers to pull together a ten day exchange of contracts.

We bought at £1.25m but as my wily client and I knew it would easily have reached £1.4m if it had gone to best bids because it was/is a corker. We helped our clients to find a letting agent and a corporate let was found even prior to completion which remains for the forseeable so it has worked out very well indeed for them.

Investment Property 2014: An 1800′s end of terrace gem in South Kensington

Well we say gem, more like potential gem. Not updated since heaven knows when, crumbling exterior walls with cracks you could fit your fist in. Not to mention walls dripping with mould and a roof holding on for dear life – just. And that was just the physical state. Legally it was also a quagmire. The freehold had to be acquired, somehow and also it was the most viewed property in London this year – everyone wants a do-up. Suffice to say we won the bidding war against 26 other bidders- and we offered less than some. (it isn’t always money that wins the war). And then the very aged Lady who was actually still living in this hovel sadly died, which meant we had to wait months for probate to go through. Anyhow, patience does pay off. Total purchase price with freehold was in the region on £1.5m – It has just gone on the market (Nov 2014) totally refurbished at £2.85m

Investment Property 2014: Studio in Knightsbridge

A tiny, tired little thing but with square footage being the gospel of the London property market, we could see how our client could make a quick profit. By adding a mezzanine and sprucing it up, within a few months the £700k purchase price turned into a £950k sales price.

Investment Property 2014: A stunning un-modernised Georgian townhouse in Westminster

In the thick of the booming market, this property needing a complete overhaul was in desperate demand. The open days were crammed with developers like my clients and the sealed bid process had at least 16 other bidders. We acquired it for our clients at a few thousand less than the top bid -the vendors were more keen to know the buyers were honourable than they were about squeezing out the last penny. Clients paid £2.96m and after refurbishment they fully expect to sell within a year in the region of £4.5m

Home Acquisition 2014: A top floor flat in a converted house in the very trendy Northcote Road area of Clapham

With London being so ‘hot’ we were up against dozens of other bidders and the sale went to sealed bids. We won the sealed bids and were a mere few hundred pounds over our rival. Which goes to show that you really do need to know your market values- because we and the client knew that it had been severely under-priced and the price we paid, significantly over asking price, was still a bargain. Purchased at £864k

Investment Property 2014: A wonderful Edwardian detached home with an acre of land in Ascot

The most pleasing part of this deal for us is that the clients had already viewed and dismissed before instructing us. Getting to know our clients and what they wanted, we couldn’t fathom why and asked them to humour us and revisit. With different eyes this time (and a rushed viewing previously) they completely fell in love with it. Purchased at £1.25m

Home Acquisition 2014: Victorian semi in Chiswick

Our clients from Hong Kong wanted a home for their son to live in when he took up his new job. They were quite fixed on a flat in Victoria initially but we felt they were locking into this area too much as what they said they wanted didn’t really match a lifestyle in Victoria. Thus we scheduled three days of viewings of five or six different areas. We were right, because the place they fell in love with was not a flat in Victoria but a proper house in Chiswick – for the same money. We were able to close the deal on this before it even hit the property portals at £1.6m

Here’s more

Substantial apartment in prime central London

Our North of England client wanted a substantial pied a terre in prime Central London for a large family. We sourced an off market and unmodernised gem of an apartment overlooking Kensington gardens. Untouched since the 70′s and with 17 Foot high ceilings, it was precisely the type of property that could showcase our clients extensive art collection. Purchased at just over £7m and now renovated our client has seen an enormous increase in value. Within a year, it is estimated to be worth in the region of £12m. We like to match our clients aesthetic needs but we also aim to make sure it’s a great investment too.

Sussex

Our lovely clients the Laidler family talk to the Telegraph about our service. They put it better than we can… here.

Chelsea apartment

A three bedroom beautifully refurbished on the market for £2.3m. In high demand from other Buying Agents but secured for oversea’s clients at £2.1m. Completed June 2011.

Windlesham house in 4 acres.

3000 sq ft character home in wonderful gardens. Came onto the market at £3.5m, reduced to £3.1m We secured at £2.85m despite four other bidders.Our client’s stunning new home in Surrey

Richmond townhouse

Characterful conversion of commercial premises. Vendor keen to sell- bought at £500k from £550k asking price.

Notting Hill Townhouse

Modern town house in the midst of buzzing Westbourne Grove. Secured at £1.25m from £1.5m asking price.

Busy lawyer, first time buyer – Wanted to buy a property in a ‘nice’ location in London

Terrified and uncertain of the property market as a first time buyer, M thought she wanted to live in Islington but knew there were other options which she just didn’t have the time to investigate. Regularly working 18 hour days, M also did not know how she was going to find the time to spend on the whole purchase process. She wanted to buy a period property and that in itself brings its own time consuming issues. We were able to source the market and explore with M all possible locations, such as Chelsea, Pimlico, Notting Hill and South Kensington.

We found M a period property in Islington, but only after she had had the opportunity to do an informed sanity check that it was right for her. The super property she settled on had tricky issues from both listing stand point and its condition. We were able to take the strain on the legal side and provided complete project management for the refurbishment of the property.

Accountant and pregnant wife – Wanted to find a home in Banbury or Thames Valley.

As is often the case Mr and Mrs had different ideas on where they wanted to live. Mr wanted to be based in the Thames Valley, particularly, South Oxfordshire, as, although working in Banbury he wanted to keep future job prospects at close quarters. Mrs, who was heavily pregnant wanted to be close to current work so that new family life would be easier.

Therefore, rather than be prescriptive our homefinders searched both areas at the same time, knowing that the right property would present itself and the decision would present itself.

As expected, a village just outside Banbury presented a dream stone cottage. We negotiated a fantastic 15% discount, getting rid of 5 other buyers nipping at our heels. We exchanged AND completed on Christmas Eve; and yes we were there to settle them in!

Doctor newly divorced – Looking to buy a home in Battersea or Chelsea

Busy senior Doctor stuck in a rather smelly Chelsea rental needed to spread his wings into a decent bachelor pad. We literally managed to pull this all together and found him a flat in just two weeks. Dr P. had so little time that we were literally pulling him out of surgery to look at properties! It was a pretty smooth property search however and a great flat with roof terrace (for the all important telescope), was purchased in the heart of Battersea. The flat was within cycling distance to the hospital and lots of shops. There’s also plenty of buzz around for the newly single Doctor.

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